Localisation
Strategic ecosystem mapping for global scale. optimizing the journey for a platform combining AI efficiency with human expertise.
Finding the 'Deal Makers' in a complex journey.
For a B2B localization platform, I focused on the strategic layer of the user experience. I mapped the entire business ecosystem to identify critical "Deal Makers" and "Deal Breakers" in the client acquisition journey. By creating blueprints and flow diagrams, I visualized stakeholder relationships and identified friction points in the onboarding process. The result was a streamlined landing page designed to increase conversion and ensure seamless integration for enterprise clients.



